Carl Jordan

Carl Jordan

Carl Jordan

Carl Jordan is 18 year veteran of the digital media industry across 2 continents, with a proven track record in media sales, sponsorship, partnerships, business development, eCommerce, marketing, strategy, management and a deep understanding of advertising technology. In the UK, he was the Head of Commercial that delivered the first pay for performance search engine - Yahoo Search Marketing, premium publisher monetization network - Google Adsense and premium publisher native network - Vibrant.
In South Africa he was the business owner that delivered the first, content discovery network - Outbrain and native advertising network - The Newsroom.
Across Sub Saharan Africa, with regard to the 2018 edition of the FIFA World Cup, for the first time, Kwese Sports enabled brands to target 150m+ viewers per day, via one media platform and as Head of Media - Digital for Sub Saharan Africa, he was responsible for monetization of all their digital assets. 

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