Leon Lategan

Leon Lategan

Leon Lategan

Leon Lategan has been involved in marketing and sales for over 30 years and he also entered the digital marketing and sales arena in 1999 where he cut his teeth as the Marketing & Sales Director at Independent Online, the digital division of South Africa’s largest newspaper group at that time. In 2005 he founded one of South Africa’s top digital marketing agencies called Purple Cow, which he sold in 2012. 

Since then he has specialized and worked as a Conversion Optimization Specialist and Business Growth Strategist assisting companies & entrepreneurs to optimize all their Marketing, Sales, Customer Service and Communication channels.  He has spoken around the globe on Conversion Optimization, recently Jordan, Bahrain, Qatar, Mauritius, Tanzania and Egypt to EO members and then even more recently he was the keynote speaker at the African Youth Entrepreneur Summit in Botswana, invited to HeForShe Summit in Nigeria and in Sept this year he is off to speak at the African Entrepreneur Conference in Ghana. 

He dropped of university studying a Bachelor Science in Marketing and today he assists companies to market themselves, how ironic and he was also invited as the keynote speaker at the Institute of Marketing Management Graduate School’s graduation ceremony where he spoke to over 200 marketing graduates. 

He has worked with some of South Africa’s biggest brands including Vodacom, Pam Golding Properties, Jeep, Virgin Active, The Foschini Group, Renault, TransUnion, Bidvest Bank, Nedbank, Nu Metro & many more and now works mainly with small businesses and entrepreneurs

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